Color schemes can make or break your work.
But for most companies, it’s hard to make a color scheme work without an overarching theme.
But how do you create one that fits your company’s brand?
Identify your brand color scheme 1.1 Find the best color for your brand What colors should your company use?
To create a color palette, you need to define a color identity.
The colors in your color scheme represent a particular brand identity, so if you want to find out which colors to use in your new design, you can look for color identity cards.
Color identity cards are like a marketing document, explaining your brand’s identity.
They’re also important to know because they’re used to help you understand which colors are used in your designs.
Your color scheme is also a marketing strategy, so it’s important to be clear about what your company wants to be known for and why.
1 .2 Color scheme guidelines 1.2.1 A color palette should have a few distinct colors A color scheme’s primary colors are the most obvious choices for branding.
For example, a company with a white logo would want to use a dark red color.
But if you’re going to do color work for your design, it helps to have a basic color palette.
That way, you won’t have to worry about colors that clash with other colors, or those that aren’t vibrant enough.
You can have your favorite colors for a single color, or you can have a mix of colors for different colors.
A mix can be useful if you don’t have the exact color palette you want, but it can also be a mistake.
It’s a good idea to find a mix that matches your brand colors.
For the most part, color schemes should match your branding colors, so you don